Empowering women everywhere to take charge of their fertility and future.

Fertie was created to make fertility simple, accessible, and empowering. We believe every woman deserves clarity about her fertility health, trusted guidance, and the freedom to make confident decisions—on her terms.

What began as a shared experience has become a space where science meets simplicity, and no one has to navigate fertility alone. Our mission is to take the stress and guesswork out of fertility—giving you the clarity and support to plan your future with confidence.

No guesswork. Just guidance you can trust.

Our founders

We’re Zoe and Jane—two friends who became each other’s support system while navigating our fertility journeys. Like many women, we found ourselves facing more questions than answers, sifting through conflicting advice and complicated decisions.

Together, we created fertie to make fertility simple, supportive, and empowering. What began as personal experience became a shared mission: to give women access to clear information, trusted guidance, and expert support—so no one has to navigate this alone.

Today, fertie helps women and couples worldwide take charge of their fertility—whether you’re considering egg freezing, IVF, or simply exploring your options. We’re here to make it easier.

Fertie co-founders Zoe and Jane smiling together – building fertility support together

Medical Advisor

Dr. Maria Martínez is a Gynecologist and Obstetrics specialist at Instituto Bernabeu, with a focus on fertility and reproductive health. She is an author of multiple international research papers and is currently pursuing her Ph.D. while leading a clinical trial on progestin-primed ovarian stimulation.

Dr. Martínez shares our commitment to making fertility science accessible and empowering women with trusted, expert support—delivered with compassion.

The facts that drive us

Our why

At fertie, we believe this shouldn’t be the case. Fertility isn’t just a medical issue—it’s a deeply personal life decision.

That’s why we’re here: to bring clarity to a confusing space, offering expert-backed education, trusted guidance, and a supportive community. Whether you're exploring egg freezing, starting IVF, or simply seeking answers, we’re here to support you—every step of the way.

Fertility has become more complex than ever. Declining birth rates, delayed family planning, and rising health challenges like PCOS and endometriosis mean that understanding your fertility is no longer optional—it’s essential.

While treatments like egg freezing and IVF have become mainstream, the path forward is still overwhelming. Complex procedures, high costs, and a lack of clear guidance leave many women feeling lost, uncertain, and alone.

Get Your Personalised Plan

Take the first step. Together.